urban outfitters just launched a 50% off sale—29 freakishly good finds to shop

Urban Outfitters Just Launched a 50% Off Sale—29 Freakishly Good Finds to Shop

By now in the sale season, most of what was initially marked down way back in December is long gone,

i've been raving about these pieces irl, so i thought i'd share

I’ve Been Raving About These Pieces IRL, so I Thought I’d Share

When I find something worth buying, I like to spread the word. I share a lot of fashion recommendations here at Who What Wear,

i've been raving about these pieces irl, so thought i'd share

I’ve Been Raving About These Pieces IRL, So Thought I’d Share

When I find something worth buying, I like to spread the word. I share a lot of fashion recommendations here at Who What

i haven't worn a bra in years—here's what i wear instead

I Haven’t Worn a Bra in Years—Here’s What I Wear Instead

When I turned 13 and finally started to go through puberty, all I wanted was to start wearing a bra.

pearl necklaces are classic, but these 20 have a hint of trendiness

Pearl Necklaces Are Classic, But These 20 Have a Hint of Trendiness

While pearl jewelry may have started off as a trend on the sartorial scene, the freshwater stone gem quickly become a staple in

the timeless boot trend everyone's wearing with bare legs this fall

The Timeless Boot Trend Everyone’s Wearing With Bare Legs This Fall

The boot trend we’re about to dive into is nothing new. In fact, it’s quite a classic: knee-high boots. While knee-high

if you're reading this, it's time to throw out your old beauty products

If You’re Reading This, It’s Time to Throw Out Your Old Beauty Products

There’s one thing we all have in common—we probably all have expired beauty products in our house. I get it,

our hair has never been softer or happier thanks to this game changing product

Our Hair Has Never Been Softer or Happier Thanks to This Game-Changing Product

I trust Courtney with my life, and I also trust her with my hair (or anything else even relatively related

these are my favorite brands to buy at shopbop and what i'd buy from each

These Are My Favorite Brands to Buy at Shopbop and What I’d Buy From Each

I really don’t like going shopping with my sister. Don’t get me wrong. I love her—so much. But I don’t love

30 designer items i can't believe are on sale

30 Designer Items I Can’t Believe Are on Sale

At the start of a season, it’s hard to imagine that the scores of new designer items that everyone collectively

i only buy items i'll wear at least 5 times per month—these basics are smart

I Only Buy Items I’ll Wear at Least 5 Times Per Month—These Basics Are Smart

No one likes opening their closet at the start of the day and feeling like they have nothing to wear. Whenever this happens

i always shop these stores when i'm looking for amazing discounts

I Always Shop These Stores When I’m Looking for Amazing Discounts

I, like many of you, love a great discount. If I’m in the mood to shop, I’ll certainly wait for

in case you're wondering, these are the bags and shoes we want right now

In Case You’re Wondering, These Are the Bags and Shoes We Want Right Now

I’m a bag and shoe person. You too? Excellent. You’re going to adore the info coming your way. Many of my colleagues

i've lived in the most stylish cities in the u.s

I’ve Lived in the Most Stylish Cities in the U.S., and These Items Feel Cool Now

While there are many fashionable pockets in the U.S., New York and L.A. definitely make the best dressed list. It’s

i wore men's clothing for a week, and the resulting looks might surprise you

I Wore Men’s Clothing for a Week, and the Resulting Looks Might Surprise You

Arguably the biggest lesson I learned from introducing men’s clothing into my wardrobe was the importance of proportions. On me,

i recently started buying clothes on amazon—i'm very into these 29 chic items

I Recently Started Buying Clothes on Amazon—I’m Very Into These 29 Chic Items

I love Amazon as much as the next person, but up until now, it hadn’t crossed my mind to order

i buy into every trend—8 i'm keeping and 8 i'm removing from my closet now

I Buy Into Every Trend—8 I’m Keeping and 8 I’m Removing From My Closet Now

It’s 2022, and I’m ready to switch things up in my closet to make room for what’s next in fashion. It’s my

nordstrom has trendy jeans in stock—these 30 styles are rated the absolute best

Nordstrom Has Trendy Jeans In Stock—These 30 Styles Are Rated The Absolute Best

While denim is undoubtedly an evergreen staple in our wardrobes, trends still come and go. I mean, who can ignore

mango's newest sale is legendary—here's exactly what to buy

Mango’s Newest Sale Is Legendary—Here’s Exactly What to Buy

Don’t you love it when a sale actually beats your expectations? Sometimes sales can have limited sizing or an out-of-date

dior’s spring/summer ’22 couture collection is all about craftsmanship

Dior’s Spring/Summer ’22 Couture Collection is All About Craftsmanship

Photography courtesy of DiorDesigned by Maria Grazia Chiuri, the collection is a love letter to the atelier. By Jillian Morgan

hailey bieber and rihanna wore the jacket trend that will rule in 2022

Hailey Bieber and Rihanna Wore the Jacket Trend That Will Rule in 2022

Depending on their influence, a celebrity can single-handedly spark a trend, transforming it from nothing to something overnight. When two celebrities wear something—especially

euphoria is making the case for country star fashion

Euphoria is Making the Case For Country Star Fashion

Photography courtesy of Eddy Chen/HBOAnd we couldn’t be happier. By Natalie Michie Date January 24, 2022 <a class="icon–small js-social js-facebook"

italian luxury group prada's revenue totals €3,364 million in 2021

Italian luxury group Prada’s revenue totals €3,364 million in 2021

25Jan ’22 Pic: Shutterstock Total revenue of Prada for full year 2021 has amounted to €3,364 million, up 41 per

schiaparelli’s spring 2022 couture collection will be everywhere this awards season

Schiaparelli’s Spring 2022 Couture Collection Will Be Everywhere This Awards Season

Photography via ImaxTree.comExpect celebrities like Lady Gaga, Adele and Cardi B to be wearing this designer’s sci-fi inspired gowns at

a look back at thierry mugler’s best creations

A Look Back at Thierry Mugler’s Best Creations

Thierry Mugler, 1980. Photography courtesy of Allan Tannenbaum/Getty ImagesThe designer brought sex, theatrics and sci-fi to the runway. By Jillian

how dana ward, founder of barefoot scientist, is making footcare a luxury

How Dana Ward, Founder of Barefoot Scientist, Is Making Footcare a Luxury

There’s nothing quite like a good self-care spa day, from massages and meditation to facials and pedicures. Dana Ward, the

the reviews don't lie—these 6 plus size activewear brands deliver

The Reviews Don’t Lie—These 6 Plus-Size Activewear Brands Deliver

I am a huge fitness fanatic and have friends who often refer to me lovingly as a “gym rat.” Without my

kate middleton wore my fave expensive looking trend (no royal budget necessary)

Kate Middleton Wore My Fave Expensive-Looking Trend (No Royal Budget Necessary)

Try as she might, no amount of Zara sweaters and ASOS earrings could make Kate Middleton actually seem relatable—no offense, duchess. It’s just that a

germany’s adidas & italy’s prada announce nft collaboration

Germany’s Adidas & Italy’s Prada announce NFT collaboration

German sportswear giant Adidas Originals and Italian luxury fashion house Prada are bringing their third collaboration — the Adidas for

not me telling you to shop these 30 items just because

Not Me Telling You to Shop These 30 Items Just Because

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current

these under $100 nasty gal pieces caught my attention, so i decided to try them

These Under-$100 Nasty Gal Pieces Caught My Attention, So I Decided To Try Them

Ever since Sophia Amoruso first started the brand in 2012, Nasty Gal has been a poignant memory of my early

these cult pieces are officially instagram famous, and they're so good

These Cult Pieces Are Officially Instagram Famous, and They’re So Good

Instagram is more than a mere social media platform—it’s now one of the most powerful tools when it comes to scoping

i'm 5'3", and these are the 12 places i always shop

I’m 5’3″, and These Are the 12 Places I Always Shop

Shopping as a petite woman can feel quite overwhelming if you have no idea where to start. Fortunately, though, there are now

the official dos and don'ts of cocktail attire for women

The Official Dos and Don’ts of Cocktail Attire for Women

Dress codes are something people don’t talk about enough. From white-tie to cocktail attire, the gray area regarding what’s acceptable

i tried on 20 pairs of straight leg jeans to find the best fitting

I Tried on 20 Pairs of Straight-Leg Jeans to Find the Best-Fitting

While skinny jeans will forever remain a staple in my closet, and baggy jeans are the cool new kid on the block,

i tried on 20 pairs of straight leg jeans to find the best fitting ones

I Tried On 20 Pairs of Straight-Leg Jeans to Find the Best-Fitting Ones

While skinny jeans will forever remain a staple in my closet and baggy jeans are the cool new kid on the block,

the environment (and your wallet) will thank you for this easy product swap

The Environment (and Your Wallet) Will Thank You for This Easy Product Swap

We’re all inherently aware of the immense amount of waste produced by the beauty industry every year. Sustainability is now top

5 eye makeup tricks that will actually take years off your face

5 Eye Makeup Tricks That Will Actually Take Years Off Your Face

If you’ve ever followed a YouTube makeup tutorial to a T only to look in the mirror and realize it’s

a celebrity interior designer told me 3 tips to transform my nyc apartment

A Celebrity Interior Designer Told Me 3 Tips to Transform My NYC Apartment

Alright, I’m going to let you in on a little secret if you promise not to judge me. I moved into

29 new under $100 items that are chic, easy, and worth it

29 New Under-$100 Items That Are Chic, Easy, and Worth It

In no way do you need to spend an exorbitant amount of money to add elevated pieces into your wardrobe.

6 tiktok beauty hacks that totally changed how i do my makeup

6 TikTok Beauty Hacks That Totally Changed How I Do My Makeup

Welcome to I Tried It Month, where we’ll be publishing a new fashion, beauty, or wellness article every day in

the 2022 staples that just look perfect with leggings

The 2022 Staples That Just Look Perfect With Leggings

If you’re a leggings lover, you’re going to, well, love what’s coming your way. Yep, I’m dedicating this entire piece

i went on an h&m deep dive—these 29 under $50 items are winners

I Went on an H&M Deep Dive—These 29 Under-$50 Items Are Winners

H&M is a go-to store for many out there—some of my best friends included. So when those in my inner circle ask

"the holy grail of comfy pants" and 21 other chic sweatpants i found for you

“The Holy Grail of Comfy Pants” and 21 Other Chic Sweatpants I Found for You

Yep, classic sweats have met their match. While jogger-style sweatpants reached peak popularity back in the spring and basically became the

bought by you: the 25 most purchased fashion items of december

Bought by You: The 25 Most Purchased Fashion Items of December

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really,

the reviews don't lie: these sculpting jeans will make your butt look great

The Reviews Don’t Lie: These Sculpting Jeans Will Make Your Butt Look Great

There’s nothing like putting on a pair of amazing jeans that instantly transforms your look and boosts your confidence. But we know all too

here's how to dress up for a date night at home

Here’s How to Dress Up for a Date Night at Home

Remember when dating used to be grabbing drinks at a bar or meeting up at restaurants? Needless to say, things

13 cute ways to style your uggs this winter

13 Cute Ways to Style Your Uggs This Winter

If you live somewhere with cold winters, odds are you own a pair of Uggs. Though the cozy shoes were once

24 butt lifting leggings to buy on amazon

24 Butt-Lifting Leggings to Buy on Amazon

Leggings are essentially a comfort piece; meaning that the second you slip into your favorite legging, you instantly feel more

i wore a different perfume every day for a month—these 12 earned me compliments

I Wore a Different Perfume Every Day for a Month—These 12 Earned Me Compliments

Growing up, the bottles of body sprays, lotions, butters, and eau de toilettes that lined my bathroom vanity were far sweeter

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