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I Tested 27 Redness-Covering Makeup Products—These 9 Are Legit

I have rosacea and constantly struggle with redness on my face, which means my search for the best redness-reducing skincare

24 Swimsuits That Fit Like Your Favorite Push-Up Bra

Push-up swimsuits, like their cousin in the lingerie department, have always been a controversial trend among swimwear enthusiasts. But unlike the

I Tried On 19 Swimsuits From the Comfort of My Own Home—These 10 Were My Faves

Okay, fine, I’ll admit it: I have a bit of an obsession with bikinis. (Did the story title give it

Naked Swimsuits: The Trend I’m Terrified That I Like

For me, putting on a bikini is already dancing dangerously close to public nudity. As someone who isn’t averse to

8 Swimsuits That Have Already Reached Cult Status

Summer hasn’t even begun, and so far, there are already tons of cute swimsuits that have reached cult status among fashion

I Ditched Jeans for a Week—Here’s What I Wore Instead

Confession: I wear denim in some form 95% of the time. Maybe it’s because I grew up in L.A., but I

Big Summer Energy: 6 It-Items The Fashion Crowd Is Very Into Right Now

I do many things here at Who What Wear, but a big part of my job is keeping track of

A Shoppable Guide to Every Fashion Item That Has Gone Viral on TikTok

Saying we’re TikTok-obsessed at Who What Wear is like saying the sky is blue… duh. Thanks to the platform’s nature, anything has the potential to

8 Outdated Summer Accessories and 8 That Are So Trendy

With the ebb and flow of the trend cycle comes an accumulation of items that increase or decrease in popularity each

I Tried Out the New Fashion-Insider Uniform That Kendall Jenner Put on the Map

Recently, Kendall Jenner stepped out onto the streets of New York City wearing a decidedly simple outfit: a look heavily

6 Outfits That Will Make You Feel Like You’re on Vacation Even If You’re Not

We are living in unique times, and while summers past might have brought with them the yearn to travel and

This Classic Eye Shadow Hue Suits Every Eye Color—Here’s Proof

For the coming months (and years, even), trend forecasters are buzzing about one major, unexpected color trend: lavender. In case you hadn’t heard, the hue totally

I Made a List of Chic Under-$50 Summer Items Because I Know You Want It

Uncovering a special piece that has the potential to become a staple in your wardrobe is a thrill. And when said gem

The Coolest Summer BBQ Outfits

Right next to picnics on the beach, bike rides along the water, patio brunches, and rooftop cocktails is another must-do

These Summer Trends Feel Past Their Prime, So We’re Wearing These 5 Instead

As we explained before, soft romantic details are having a moment, and you can thank the cottage-core craze for that.

Mary-Kate and Ashley Olsen’s Hairstylist Told Us 9 Ways to Fake Thicker Hair

According to Townsend, regular cuts—even if it’s just a dusting—are essential for helping your hair to look and feel as

32 Summer Picks I Found on Amazon That Look Way More Expensive Than $70

Even though summer is looking a lot different this year, all I want to do is wear flowy dresses, tanks,

I’m an Avid Nordstrom Shopper—Here’s What I’m Snapping Up for Summer

Those who know me well, know that my weaknesses have always been pastries, shoes, and Nordstrom shopping (in more or less that order)—and

Suddenly, This Casual Dress Trend Is Popping Up All Over the Place

There’s nothing better than slipping into your most beloved summer dress for a day of socializing with your favorite people. While

Strapless Bra Season Is Here, and These 7 Are Worth Your Boobs’ Time

I visited some of the biggest and most trusted lingerie shops to see what would fit me and what would

The 14 Best Bandeau Bras, According to the Internet

Finding the perfect bandeau bra—one that checks off all your boxes—is no easy feat, especially when you’re shopping for it

Get Ready—This Throwback Going-Out Top Is Coming Back

Picture it: The year is 1999. You call up your besties on your landline phone and see who wants to

Jasmine Cephas Jones on Hamilton, Winning an Emmy, and Her New Show

In the entertainment industry, it’s not unusual for the children of beloved artists to be compared to their predecessors. For

5 Street Style Tips to Follow, According to a Stylist

“Hailey [Bieber] found me on Instagram five and a half years ago. She was 18 or 19 at the time,

20 Discounted Designer Items You Truly Won’t Believe Are on Sale

If you’re not familiar with the many wonders of a Farfetch sale, allow me to fill you in. As you

Pantene Partners With The Dresscode Project To Support Gender Inclusivity + More Beauty News

Photography courtesy of MOB BeautyIncluding a new body care collection from Alicia Keys, the latest from MOB beauty and more.

Emilio Pucci Partners With Supreme on a Menswear Capsule + More Fashion News To Know

Photography by David SimsIncluding the launch of a gender fluid intimates line and M.I.A.’s debut eyewear collaboration. By Odessa Paloma

Megan Fox Wore an Oversize Button-Down as a Dress and Pulled It Off Perfectly

If you still think button-down shirts are only for the office, allow Megan Fox to change your mind once and

25 Modest Swimsuits If Skimpy Isn’t Your Thing

“Modest fashion” and “swimwear” aren’t usually uttered in the same sentence, but maybe they should be. Modesty in fashion is a

We’re in our 50s, and We’ve Always Worn These 5 Swimsuit Styles

Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in

It’s Been Years Since I’ve Worn Shorts, But I’m Giving These Stylish Ones a Shot

There are those that stick to tried and true outfit formulas, and those that shrug off any concept of fashion

15 Summer Birthday Outfit Ideas to Copy

Birthdays can be stressful, especially when it comes to planning a detailed schedule for the special day. Figuring out where to

The Loincloth Bikini Trend I’m Terrified of Is Taking Over

Color me a little bit freaked out, but there seems to be a new swimsuit trend popping up everywhere, which I’m

5 Swimwear Micro-Trends That Are About to Make It Big

As we get deeper and deeper into the thick of summer, swim trends are starting to finalize, and fashion girls

So You Got a Sunburn: Well, These Products Are Going to Help

Next, there are a few other things you can do to relieve any pain, discomfort, and redness. Here are some

Where I Shop for Real Jewelry That’s Almost Cheaper Than Costume

Disclaimer: When speaking of fine jewelry, the term “affordable” is very much relative. Metals like 14-karat gold and diamonds and

This “Trendy” Site Actually Has the Best Basics Ever

Like most people, when you think of Revolve, you probably think of the site’s trend-forward selection—and I don’t blame you. The

And Now, 7 Fine Jewelry Brands You’re About to Fall in Love With

It goes without saying that fine jewelry can be an extremely special investment. While you the high-quality materials in each

My Style Is Purely Y2K—I Tried 5 Outfits Inspired by the Decade’s Greatest Hits

Gen Z Says is a series where we tap different members of Generation Z who will give us the latest insight on what’s cool

Here We Go Again: The Best Shoes to Wear With Shorts This Summer

There are certain topics we cover every single summer, and what shoe trends to wear with shorts is undoubtedly one of

10 Fashion Items You Can Buy Right Now That Will Still Be Trending Next Season

Summer is finally here, and while I love filling up my online cart with summery crochet, retro floral swimsuits, and breezy

And Now, the Most Popular Nail Colors of Summer 2021

With the world slowly starting to reopen again, and more events, get-togethers, and vacations starting to pile up on my calendar,

I Whispered “Yes” to Myself After Seeing These 30 Amazing Summer Finds

I scroll through a smattering of retail sites on a daily basis while searching for top-notch products to recommend in my various

I Whispered “Yes” to Myself After Seeing These 31 Amazing Summer Finds

I scroll through a smattering of retail sites on a daily basis while searching for top-notch products to recommend in my various

British Fashion Council to support 34 designers in 2021-22

The British Fashion Council (BFC) has announced its annual programme of talent support and impact. In 2020-21, the BFC raised £1.7

British luxury fashion house Burberry reports FY21 sales of £2.3 bn

Burberry Group, a British luxury fashion house, has reported 11 per cent revenue decline to £2.3 billion in its fiscal

UK-based Grosvenor invests in womenswear designer Roland Mouret

Property business Grosvenor Britain & Ireland has made its first equity investment in an occupier, taking a minority interest in

Italian luxury company Ermenegildo Zegna acquires Tessitura Ubertino

Italian luxury fashion house Ermenegildo Zegna Group has strengthened its luxury textile division with the acquisition of the majority stake

Hailey Bieber Wore the Buzzy Shoe Brand Fashion People Adore

Hailey Bieber’s shoe collection is a constant source of shopping inspiration. It always has been and likely always will be, as

Jill Biden and Kate Middleton Wore the Same Classic Shoes to Their First Meeting

We talk a lot about wardrobe classics here at Who What Wear, from tan trench coats to white blouses. But is

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