TRENDING

The Most Shocking Moments From Meghan Markle’s Oprah Interview

The year was 1776, and Americans took down British monarchy by spilling tea. Today, in 2021, an American spilled tea,

The Over-Anxious Angeleno’s Guide to Going Back to Botox

Finding a good Botox doctor can be a frustrating endeavor—one I like to describe as tricky. Do you choose a

Bella Hadid is in Her Diane Keaton-Inspired Style Era

If you pay as much attention to Bella Hadid’s street style as we do, you’ve probably noticed that this winter

Swedish retail firm H&M launches new collection with Hector Bellerin

H&M has announced the launch of Edition by Héctor Bellerín, a collection made in close collaboration with one of the

TBH the Pandemic Completely Changed My Style—These 25 Items Reflect the New Me

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand shares

20 Beautiful Designer Bags That Are Knockouts, and More Affordable Options Too

As I previously showcased with this story here, I live for the perfect handbag. What can I say, that ideal

Yes, Briefs Are Trending, and We Have the Photos to Prove It

The summer 2020 trends we thought would make it big this season certainly did, but there are a handful of newbies

String Bikinis Are Back, But They Aren’t What You’re Thinking

When it comes to swimwear, we’ve shared everything from the trends celebrities are all over this year to the brands

5 New Swimsuit Trends That Work For Every Body Type

If you love your shoulders/arms: If accentuating your arms and shoulders is your goal, opt for either strapless, off-the-shoulder, one-shoulder, or halter

G-String Bras Are the New Lingerie Trend Taking Hold

Step aside, string bikinis and thongs—bras want in on the dental floss action too. Lately, I’ve been noticing a ton of

5 Items Jennifer Lopez Wore Endlessly in 2020

One of the things we all unanimously agreed on in 2020 is that comfort is key. Even the most glamorous

Gigi Hadid Wore the Legging Trend That Looks Good With Every Shoe Type

New mom Gigi Hadid seems to be prioritizing comfort these days, but then again who isn’t? This is why leggings have

The 5 Menswear Items I Always Steal From My Dad and Brother’s Closets

While most people tend to borrow clothes from their sisters or mom, I tend to do quite the opposite. Whenever

I Got Rid of Tons of Spring Clothes to Make Room For This Season’s Staples

I think it’s safe to say that most people don’t have an infinite amount of space in their closets. And

So Yeah, I’ve Found the Trick That Makes Any Outfit Look Cool

Floral tights are also another cool alternative when trying out the matching dress and tights trend. Last year, Ganni and

The 6 Shoes You Should Own If You Live in Leggings

I’ve been getting dressed up on occasion for a bit of mood-boosting fashion, but often, I’m wearing many of the

It’s 2021, and These 28 Female-Founded Beauty Brands Are Thriving

What is one hero product you love from your brand?  In addition to our flagship product, the original Saalt Cup,

These Will Be the Most Popular Skirt Trends of 2021

I don’t know about you, but this year I’m welcoming any opportunity to break out of my sweatpants and slip into

6 New Things We Learned From Meghan and Harry’s Oprah Interview

Oprah’s highly-anticipated interview with Prince Harry and Meghan Markle is finally here. The two-hour program covered many serious topics, including racism,

All the Stunning Celebrity Looks From the Critics’ Choice Awards

Award Season is officially in full swing! Last weekend kicked things off with the Golden Globes, and tonight sees Hollywood’s

I Can’t Stop Wearing Everyday Dresses—Here Are My Top 7 Picks

I love fanciful layering and baggy jeans outfits just as much as the next person, but there’s something to be said about

Inside Julie Mehretu’s Richly Layered World

Last March, as New York City prepared for lockdown, the painter Julie Mehretu left her home in Harlem for a

You’ll See This Legging Trend All Over This Spring

As the new season approaches, we, of course, want to ensure your work and weekend wardrobe essentials are taken care of,

This Is What Bohemian Style Looks Like in 2020, According to Fashion Girls

If we’re being honest, boho style is one of those aesthetics that never truly goes away. Sure, you may associate

The New “Naked” Swimsuit Trend Celebs Are Loving Right Now

We’re right on the brink of winter, meaning swimwear is probably not on your radar unless you live somewhere beachy,

I Asked 5 Stylish Italian Women to Share the Lingerie Brands They Love

“Another Italian brand I love is Malena Lingerie. You can find timeless, romantic pieces that make you feel sexy and

13 Cool Aussie Brands Fashion Girls Secretly Love

Where are fashion girls to go when they are sick of everything in their closets in addition to all their go-to

This Wildly Popular Engagement Ring Trend Is Cooling Off

Your Instagram feed is about to be filled with engagement ring posts (’tis the season), so you might as well

The Non–Skinny Jean Trend the Chicest People Will Wear in the 2020s

While skinny jeans will never actually be out of style, there are a range of fresh, non-skinny silhouettes that continue

Ankle Boots May Be Cooling Off—Here’s What’s Replacing Them

If you’re reading this, you probably either love or loathe ankle boots. We can’t really recall a time when they

The French Underwear Trend That Makes Your Legs Look Way Longer

“The newest trend in underwear is definitely the high-cut French brief.” Boom. You heard it here first, courtesy of Journelle Head of

I’m a 25-Year-Old Cancer Survivor: Here’s the Toxic Makeup I’ll Never Use Again

When I began the switch to a nontoxic lifestyle in regard to my household products, skincare, and food, I knew

This 89-Year-Old Looks 25 Years Younger—Here Are 14 Skincare Items She Uses

In general, Nita has three favorite skincare brands: “I rotate through Pevonia Botanica, La Prairie, and Sothys. After so long,

The One Thing 10 Celebrities Never Wear

It seems like celebrities are able to pull off just about any fashion trend. Teeny-tiny crops tops? You bet. Oversize

The Spring Priority List: 7 Basic Essentials for a Trendy Wardrobe

Let’s just call a spade a spade. There are a lot of appealing spring trends out there—from modern shoe silhouettes

Cue the Nostalgia: These 11 Beauty Looks Prove the ’90s Never Left

The ’90s were known for a few different things. There were the boy bands. (Are you a Backstreet Boys or an

Celebrity Facialists Cringe Every Time You Use This One Skincare Product

When it comes to skincare, it is scarily easy to get your routine wrong. After all, there are so many products

9 Shoes I’m Ditching to Upgrade My Style

Now that you’re familiar with a few general things Who What Wear editors are giving up to be more stylish,

J.Lo and Bella Hadid Wore the Same Bikini and Got Over 9 Million Likes

When two A-list celebrities own the same thing, you can bet that a legion of fans will soon follow suit.

6 Colors Everyone Will Wear This Spring, According to a Pantone Expert

The spring season is just around the corner— a time when we meet the longer days with a hopeful post-winter spirit—and

I’m a California Girl and Rely on These Basics You Can Easily Mix and Match

Melissa Meyers is one of those women we consistently turn to for those easy yet chic outfit ideas. She currently lives

Tapestry joins hands with Black in Fashion Council

Tapestry, a leading house of modern luxury accessories and lifestyle brands, has joined hands with the Black in Fashion Council

UK’s Whispering Smith reports sharp rise in made-to-order service

Whispering Smith, Britain’s biggest fast-fashion wholesale importer and supplier, recently reported a sharp rise in its made-to-order (MTO) service, designed

Hoss Intropia to launch spring/summer 2021 collection

Hoss Intropia has announced that it is set to launch its first spring/summer 2021 collection, under the artistic direction and

Meet the Central Saint Martins Designers Helping Birkenstock Get Weird

Historically, graduates of Central Saint Martins go on to do great things. The London design school counts Alexander McQueen, John

TikTok-Famous Makeup Brand Freck Beauty Lands at Sephora + More Beauty News

Photography via instagram.com/cndcanadaIncluding Velour Lashes and Beauty’s commitment to donating 10% of proceeds in March to organizations working to #StopAsianHate.

Bruno Mars Debuts a Lifestyle Collection with Lacoste + More Fashion News To Know This Week

Photography courtesy of Lacoste.Like a curated list of shoppable Etsy treasures from Iris Apfel. By Odessa Paloma Parker Date March

The Perfect Outfit Checklist: 7 Trendy Spring Looks That Have It All

Before we dive in, let’s just remember that there’s truly no such thing as a perfect outfit. Meaning: Everyone has

This Controversial New Legging Trend Is Already Celebrity Approved

Truth be told, leggings in the spring and summer can be tricky. Your black and gray ones have probably been glued to

I’m a Recent Dermstore Convert—Here Are the 18 Items I Would Buy in Bulk

To be honest, I hadn’t really heard of Dermstore before I started working at Who What Wear, and it’s quickly

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